2023 @ Two Times Elliott
Motion
Website
After thriving under their original name for years, they realised it no longer represented their current direction or encompassed the breadth of their creative pursuits. To truly embody their evolving principles and aspirations, a transformation was needed, starting with a new name. A Running Commentary (ARC) was born - a statement of intent enabling them to express their work's impact without compromise.
To complement this new name, we created a visual language inspired by the intricate components of the film industry, from camera interfaces to editing software. This fresh brand expression authentically reflects the complexity and emotion inherent in film production. It seamlessly connects their past successes to a future that embraces the continual evolution of storytelling in film.
Developer: Simon Rogers