Connor Fairclough

Brand & motion

De Beers: Natural Works of Art
2021 @ Two Times Elliott Editorial
Art Direction De Beers is the world’s pioneer of diamond perfection, guiding individuals on their personal journey of discovery. The publication we created for the 1888 Master Diamond collection, highlights the stories and history of the De Beers diamonds. Documenting how each part that makes up a De Beers diamond has a story to tell; from the land where they were formed, to the tools used to perfect them.

The final outcome is the culmination of a host of processes and journeys that the diamond has been on, giving the diamond its final value. We aimed for the consumer to go on this journey, highlighting the process of the most sought after diamonds in the world through high level finishes and experimental print process. We curated a bespoke, sensory and educative experience formed of a publication and an assortment of high quality extended assets.

CC: Edmund Lock

Photography: Handover Agency


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