Connor Fairclough

Brand & motion

In Use
2022 @ Two Times Elliott Identity
Motion
Website
Art Direction
Packaging In Use delivers clean lifestyle essentials by reinventing, redesigning, and reworking everyday things into smarter essentials. They care deeply about improving lives in the modern world through reimagining essential products to perform better. They act with an open mind, in the pursuit of constant improvement, with authenticity, collaboratively, with respect for people and planet.

Through innovative materials, intelligent technology and attention details, In Use objects stand for evolution. This formed the bases of the identity, leaning on visual queues of technical, structure and industrial to create a visual system reflective of the products offered.

DD: Liam Morrow
3D design: Toby Causton-Ronaldson
Interior Design: Practice Seoul
Photography: inuse.kr




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