2023 @ Two Times Elliott
The founders of Others believed in a simple hypothesis, the wellness industry was broken. Through a two year collaboration we helped build a brand that proposed an alternative narrative to the mainstream.
Our vision for the brand was to enable humans to thrive in a tech saturated world. Creating tools to empower us to feel more in control, emotionally resilient and better equipped to navigate the global chaos and loss of meaning. Approaching this new vision through a subcultural lens which focussed on community and a holistic offering. Platform first, product second.
My role in the project involved developing motion behaviors and assets for the brand and case study. We aimed to find a balance between the technical aspects of the brand elements and the soothing nature of their offerings. The result was a motion system with contrasting paces and movements, blending a sense of nostalgia for analog technologies with a contemporary execution.
CC: Noemie Courtois, Edmund Lock, Toby Causton-Ronaldson, Jennifer Whitworth