Connor Fairclough

Brand & motion

Placard Project: Rio Cinema
2020 @ Two Times Elliott Print
Motion
This series partnered with the Grade II listed independent Rio Cinema, located in the heart of Dalston, East London. In which we were invited to take inspiration from an element of the cinema’s rich history, and design design a celebratory poster to be sold online with all proceeds going to support the Rio Cinema, a not-for-profit organisation. With access to the Rio Cinema’s archive of images, posters, flyers and various paraphernalia,

By experimenting with the visuals of the past, we found that the designs began to feel like a pastiche of these isolated eras that in turn did not communicate the longevity of the cinema. This triggered our approach of celebrating the one true constant throughout all the cinema’s guises; the structure of the building itself. Which lead to our final output: Inspired by the resilience of the Rio, our designs aim to show the cinemas ability to thrive and adapt to the times, from the early 1900s to the present day. The contrast of sophisticated, simply set typography overlayed with analogue collage speaks to the many “outfits” the cinema has worn between its consistent structural core.

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