Connor Fairclough

Brand & motion

Season25
2021 @ Two Times Elliott Identity
Motion
Season25 launched as a direct response to the lack of diverse faces and voices across the UK entertainment sphere. They represent and showcase change makers within the black community with the vision to impactfully tell the stories of the talent they represent.

Season25’s challenge was to create a brand that looked and felt like a more relevant player in their space, framing the community, culture and identity of the artists on their roster. Inspired by the vibrancy, energy and traditional visuals of black excellence within music, such as soul, jazz and dub, to create a diverse energetic visual identity.

My involvement in the project was as the primary design resource from conceptual development through to excecution.

CC: Liam Morrow


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